Lansing’s Cristo Rey Fiesta “refreshed” for 2014
A Lansing Memorial Day weekend tradition, Cristo Rey Catholic Church presented its annual Fiesta, May 23 to May 25, 2014.
The annual Cristo Rey Fiesta hosted thousands of community members celebrating Latino/Hispanic culture, food, music, and families under massive event tents in the church’s parking lot in south Lansing. This family-friendly event is a major fundraiser for the church, bringing in thousands of dollars for its religious and humanitarian programs.
Entertainment selections were broadened to reflect more varied tastes in several Latin genres, adding bachata and old-school “country” to the mix. A live DJ-hosted remote, hailing from “La Poderosa” (1080fm/640am), occurred Saturday, and is part of a larger promotional agreement between the growing station and the Fiesta, including advertising on the channel in the weeks leading up to the Fiesta.
Additional promotion has come in the role of a new publicity committee member, which has resulted in a print ad campaign in the Saginaw, Ann Arbor, Detroit, Adrian, Grand Rapids, and Toledo markets, along with increased social media presence—La Prensa included. La Prensa is distributed in southern Michigan and northern and central Ohio.
The raffle, which is always a highlight on the last day of the event, had a high-value prize of $3,000, but limited the number of tickets sold to only 2,000, increasing odds of winning.