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DPS launches first-ever district-wide Parent Survey to take the pulse of 30,000-plus families as part of new Customer Service initiatives


As part of Detroit Public Schools’ new and ongoing customer service initiatives, the district today will send an automated phone poll to more than 30,000 families seeking their feedback through a first-ever Parent Survey. The results will be used to inform the district’s ongoing Strategic Initiatives, as well as new retention and recruitment efforts.


In order to ensure the survey is completed by as many parents and guardians as possible, the district also created an online version and made available paper copies for Parent Teacher Conferences at all schools on Friday.


Parents and guardians who complete the survey by Wednesday, December 18, 2013 will be entered into a drawing for a $200 holiday shopping spree. At each school, two (2) shopping sprees worth $200 each will be raffled off just in time for holiday shopping, during special events December 18-20, 2013.


Participants may respond anonymously, but to be eligible for the shopping spree drawings, they must provide a name. The survey asks questions regarding customer service, program offerings, school safety and more.


A comprehensive year-round student retention program kicks off this month with the survey, as well as a new initiative through which all DPS teachers will place personal appreciation phone calls to the parents/guardians of all students in their classrooms, a project endorsed by the Detroit Federation of Teachers. This week, “Thank You” PSAs will begin airing on various media and on different formats featuring DPS leaders and representatives of many job classifications. Also being implemented is a concerns resolution process.


DPS’ customer service initiatives are part of the district’s renewed commitment to support all families by providing the highest quality public education available, and supporting a regional workforce that will drive the city’s economic rebirth through a brand new transformative Strategic Plan developed by hundreds of community members.


The plan was developed after an intensive five-week strategic planning process involving parents, students, teachers, principals, staff, clergy, civic and community leaders and policy makers. That input, as well as the results from the survey, will be used to help Detroit Public Schools better understand how to improve its performance and customer service, broaden services, and provide desired programs, all within a safe learning environment.


Copyright © 1989 to 2013 by [LaPrensa Publications Inc.]. All rights reserved.
Revised: 12/10/13 19:38:12 -0800.




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