The Color Run debut in Toledo on August 17th. The event began at Promenade Park (where the MidWest LatinoFest is held in June) and the 5k run was held in the streets of downtown Toledo.
With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.
“We call The Color Run the ‘happiest 5K on the planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. “Our only rules are that people wear white and prepare to be covered in color by the finish!”
The Color Run visited over 50 cities last year with more than 600,000 participants, a feat following their first event in January of 2012. They plan to make 2013 a stellar year, launching more than 100 events with an estimated 1 million participants.
Although The Color Run is a for-profit event management company, they choose to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for. Their charity partners for Toledo are Mercy Children’s Hospital and Global Poverty Project.