All-New Lalaloopsy™ Nurse Doll - Rosy Bumps ‘N’ Bruises™ - Teams Up with Red Cross this Holiday Season to Promote Blood Donations and Honor Nurses
December 22, 2011: The American Red Cross and MGA Entertainment are joining together to promote blood donations and honor nurses at select hospitals nationwide this holiday season. As part of the season of giving, MGA Entertainment has donated more than 1,000 Rosy Bumps ‘N’ Bruises™, the all new Lalaloopsy™ nurse doll, to Red Cross hospital blood drives across the country.
“We are excited to be joining with the Red Cross to promote blood donations during the holidays,” said Isaac Larian, CEO of MGA Entertainment. “Rosy Bumps ‘N’ Bruises™ was sewn from bits of a nurse’s uniform and was chosen for this project because she always puts safety first, a mission she shares with the American Red Cross.”
The winter holidays are generally a very difficult time to collect enough blood to meet the needs of patients. With schools out, companies closed and families on vacation, it’s even more important that those who are eligible to donate come forward to give the gift of life.
On December 23, 2011 the Western Lake Erie Region held a blood drive at the Ronald McDonald House in Toledo on the Mobile Donor Center. The Ronald McDonald house received a donation of Lalaloopsy dolls from the MGA Entertainment and The American Red Cross in honor of the donors.
To schedule a donation time or get more information about giving blood or platelets, people can visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767).