As the newest “Bella,” Veronica received a makeover, was photographed for the special edition, and enjoyed a trip to People en Español’s “50 Most Beautiful” cover photo shoot. She also appeared in a special segment of Telemundo’s “Levántate” program that followed her during her makeover, photo shoot and featured an exclusive interview with Host Alan Thatcher.
Veronica’s whirlwind experience will culminate at the People en Español’s “50 Most Beautiful” party in May where she will walk the star-studded red carpet.
This year, user engagement for the contest surpassed that of last year’s by leap and bounds - as more than 85,000 votes were cast and over 30,000 comments were posted on the ‘51st Most Beautiful’ site.
The program’s success is largely credited to a 360 media approach including online, print and TV created in partnership by Yahoo! En Español, People en Español and Telemundo to support the search for the “51st Most Beautiful.
The search for this year’s “51st Most Beautiful” ran from January 14 through February 20, 2009. Yahoo! En Español users were given the opportunity to submit their photos at www.51bello.com to compete for the title of People en Español’s “51st Most Beautiful.
Twenty five finalists were then selected by People en Español, Yahoo! En Español and Telemundo and posted on www.51bello.com. Users were then able to view contestant photos and profiles, comment and vote for their favorites. The winner was determined by People en Español, taking into account user votes and other editorial components.
For further information on People en Español’s “51st Most Beautiful” visit: www.51bello.com