The Great Voice of the Great Lakes, News/Talk 760 WJR in Detroit, on Friday, Oct. 3, 2008 will once again spread the word about the great things happening at The University of Toledo. Morning host Paul W. Smith will broadcast his show live from 6 to 9 a.m. on Main Campus in the newly renovated Memorial Field House.

The event is being billed as “The Motor City Meets the Glass City” and is aimed at raising the profile of UT in the minds of prospective students and their parents in metro Detroit.

The sponsorship package includes a total of 665 on-air announcements, banner ads on WJR.com, a Web commercial and a live Webcast of the broadcast.

“WJR is the most powerful radio station in the state of Michigan reaching thousands of potential students and decision influencers an hour or less away from Toledo,” said John Adams, senior director of marketing services.

The entire Toledo community is invited to stop in during the show for entertainment, breakfast, and giveaways. Several members of the UT family will also be interviewed during the program.

Part of this fall’s 5.8% enrollment increase is attributed to aggressive marketing in the Detroit market. During the fall, 310 direct from high school students enrolled at UT. That’s an increase from 234 the year before and 177 in 2006.   

Smith marked his 12^th anniversary as WJR’s morning host last summer. He has an extensive background in talk radio, television and the entertainment field. Since he graduated from the University of Michigan, he has been a host on the ABC Radio Network and at the former Financial News Network in New York City . He has also hosted morning shows on both radio and television in Toledo, on radio stations WABC and WMCA in New York City, and on WWDB-FM in Philadelphia from 1990-1996.