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La Liga de Las Americas

Major cable companies unveil voter registration campaign

Dec. 12, 2007 (AP): Four of the nation’s largest cable companies unveiled a voter registration campaign aimed at minority voters.

Comcast Corp., Time Warner Cable Inc., Cox Communications Inc. and Bright House Networks have started running four public service announcements and leading up to the 2008 primary elections.

The spots feature several celebrities, including Ana Ortiz of “Ugly Betty,” Lou Diamond Phillips of “La Bamba,” Malcolm-Jamal Warner, best known for his role as Bill Cosby's son in “The Cosby Show,” and comedian Margaret Cho.

The $5 million campaign includes a Web site, http://www.ourtimetovote.com, and a voters’ hot line, 1-866-544-VOTE.

The Comcast Foundation awarded grants to Asian Pacific Islander American Vote, the Hispanic Federation, the League of United Latin American Citizens (LULAC), the NAACP National Voter Fund, and the National Association of Latino Elected and Appointed Officials Educational Fund.






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