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La Liga de Las Americas

A new publication from Google, Inc. is directed towards its Spanish-speaking supporters



Google has been one of the better search engines to translate its products into other languages. But there was never a Spanish-language publication involved in its print ads. That has all changed with the publication Hoy.


Hoy’s size and scope are well suited to the kind of breakthrough it is accomplishing here; according to a company statement, the daily newspaper will be part of the Chicago Tribune Media Group and the Los Angeles Times Media Group, with approximately 1.4 million being distributed each week.


It only makes sense since 72 percent of the Spanish speaking market already uses Google, compared to just 17 percent using Yahoo’s search engine. Fifty-one percent of U.S. Latino adults view the Web in Spanish.


If all goes according to the plan, advertisers who already trust Google will embrace this means of contacting the Latino population. Google will split the ad revenue with Hoy, which could then grow even bigger. This could help print advertising survive the technological age.


This is a good public relations move for Google. The company’s environmental efforts are all good and well, but with around 600 English-language newspapers involved in the print ads program, it might have looked odd had a Spanish-language entity not been involved.


Coupled with Google’s agreement with Univision, the largest Spanish-language media company in the United States, the company could see record profits.


Javier Saralegui, Univision executive, suggested that this is an opportunity for consumer companies not yet targeting Latino online to develop Websites and advertising in Spanish.







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