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Comerica outlines commitment to Latino community, during LA SED Luncheon

Linda Forte, Comerica Bank senior vice president of Business Affairs outlined Comerica’s commitment to Detroit and the Latino community during the May 3, 2007 annual luncheon of LA SED Inc., Detroit. 

Comerica Volunteers pose with LA SED Luncheon keynote speaker, Linda Forte.

Forte, Comerica’s chief diversity officer, said this year Comerica is committed to making a significant difference in southeast
Michigan in the following areas: Neighborhood revitalization; Education; Access to health care; Programs supporting economic self-sufficiency for low- and moderate-income individuals and families; and programs supporting diversity and inclusion.

“These focus areas were given priority because they address critical needs specific to our community and we look forward to doing our part as a good corporate citizen,” Forte said.

To better understand the communities and diverse cultures it serves, Comerica created 14 market segmentation groups throughout the bank’s service areas, which includes a Hispanic Business Initiative led by Comerica Vice President Monica L. Martínez.

“The addition of Monica signifies Comerica’s ongoing commitment to building strong relationships with Hispanic business owners, entrepreneurs, and the communities where they do business,” Forte said.  “Her vast expertise and demonstrated track record in diversity management, community relations and government relations will be an important asset to Comerica and the communities we serve.”

Forte said relationships with organizations like LA SED also are vital to Comerica’s outreach efforts.

“We are proud to help support LA SED’s mission through funding of the annual luncheon and holiday outreach program; and by providing Comerica volunteers in partnership with the Accounting Aid Society to help seniors during the tax preparation season,” Forte said.

“LA SED offers critical services and programs for youth, families and seniors. I think we all can agree that this focus encompasses an entire community. When you partner with LA SED you can feel good because you know that you are really helping people and making a difference.

“Through outstanding leadership, dedicated staff and volunteers, and most important, dynamic action, LA SED has been making it work for our community for nearly 40 years.”





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