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La Liga de Las Americas

2007 Dia de la Mujer Conference: “Madres De La Causa”

E. Lansing: The Latino community has developed a sophisticated infrastructure of resources in Michigan as a process of mediating its social, cultural, economic and political issues.

El Dia de la Mujer (DDLM) conference is one particular event that comes up every year as part of the community strategy to focus on Latinas’ current challenges and solutions.

For the last 13 years, several hundreds of people have made it a practice to participate each year on a full day of activities the conference has to offer. Although aimed at the education of all people, regardless of gender or ethnicity, DDLM is designed from a Latina perspective based on particular needs and characteristics of Latinas.

DDLM is “By now an institution where Latina women come together to network, celebrate successes, share information, and discuss issues of concern,” says Felicitas Moreno, Enrollment Services Assistant and 2007 Conference Chair.

DDLM is a day of workshops, exhibits, and entertainment focusing on La Mujer—the personal, professional, political, and academic aspects.

“Most important, it is an opportunity to meet with other women who believe in the values of community building and positive interaction,” said Moreno.

The richness of culture and traditions among Latinos yields the importance of women in the development of the family, community and other institutions.

This year DDLM’s theme as “Madres de la Causa,” says Diana Rivera, Director if the César Chávez Collection in the Michigan State University Library and member of Steering Committee for DDLM. “Throughout the many of our accomplishments as people, we can not overlook the importance of our Mothers and Grandmothers’ participation,” she concluded.

Keynote Speaker for 2007 DDLM is Terry Beltran-Miller, who is President and CEO of a Latina marketing company, Vista Latinos. She currently is President for the National Society of Hispanic MBA’s -Detroit Chapter.

A MSU graduate, Beltrán-Miller is a senior marketing professional with over 16 years of experience and an MBA in Marketing and Management. She has experience with multicultural marketing for Latinas, youth, mobility, and other international markets, as well as for the general U.S. marketplace. Areas of expertise include integrated marketing plan development and execution, sales programs, strategic planning, advertising, direct marketing, customer relationship management entertainment marketing, sponsorships and promotions, international marketing, web design, and market research.

Dia de la Mujer is scheduled for Saturday, February 24, 2007, at the Michigan State University Kellogg’s Center in East Lansing. Registration Form can be downloaded from: http://www.ddlm.oresa.msu.edu/

On-Site Registration begins at 7:30 AM and follows until noon.

For registration, conference or sponsorship information, contact: Julio Cesar Guerrero, MSW, MA, Michigan State University, 338 Student Services Building, East Lansing, MI 48824; Phone, (517) 353-7745 or Email to: [email protected]






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