DETROIT: Univision’s Detroit television affiliate, WUDT-TV, has named Latina broadcast veteran Jessica S. Pellegrino as the station’s General Manager. WUDT-TV is owned by Equity Broadcasting of Little Rock, Arkansas, ranked as the ninth largest broadcast company in the United States.
Broadcasting on Channel 23, WUDT-TV last year became the first Detroit-area television station to offer daily local news broadcasts in Spanish.
Pellegrino was previously the station’s director of government and community affairs.
Born in Laredo, Texas, Pellegrino moved with her family to San Antonio when she was 12. “I still have family in both cities,” she says. Her parents are César and Alice Cano.
An experienced veteran of the broadcasting industry, Pellegrino spent about a dozen years working in many aspects of radio and television broadcasting. While living in Texas, she worked at SER National in Dallas.
Pellegrino has lived and worked in Detroit since Feb. 1992, and most of her broadcast experience in Michigan has been in marketing and corporate development.
During a telephone interview this weekend, she told La Prensa that the station’s production and news reporting is done locally and then transmitted to Equity’s headquarters in Little Rock, where the local newscasts are prepared for their Univision affiliates.
“Our news team covers three or four stories locally every day which we send to Little Rock by computer. That’s where the newscasters do weather, sports and news for six different markets. Every newscast is tailored to the market, and the news is fed to Little Rock by computer daily. Our reporter is in cell phone contact with the control room in Little Rock,” explains Pellegrino.