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La Liga de Las Americas

GM receives Latino award

General Motors received the Corporate Hispanic Business Advocate of the Year Award at the TAMACC (Texas Association of Mexican American Chambers of Commerce) 31st Annual Conference & Business Expo in El Paso, Texas, held July 26-29, 2006.

While there were various categories, GM was the only corporation honored with an award. The winners were selected from nominations submitted by TAMACC’s 25 Hispanic chambers throughout the state of Texas. GM was nominated for this award by the San Antonio Hispanic chamber as a result of the relationship built over the past several years.

Eric Peterson, Regional Sales Manager, received the award on behalf of GM, which was presented during the Opening Breakfast of the conference.

Orlando Padilla, Director of Public Policy Center (PPC) in Detroit, had this to say about the award, “This is not only a great example of how GM is being recognized initially through our GM Texas Hispanic Strategy efforts that we've initiated over the past two years, but also because of the internal successful transition from PPC to the GM South Central Region office being the primary interface with TAMACC.

As an example, Gloria Tostado, GM SCR Communications, was sworn in as a new Vice Chair of Corporate Relations on the TAMACC Executive Board. As my GM Texas colleagues are well aware, the relations with TAMACC has translated to several GM vehicle sales and in some cases, fleet sales through Craig Eppling's influencer fleet program, along with continuous relationship building, that result in having more GM ambassadors promoting GM's products/services.”

Also honored at the TAMACC Convention was Diane De Hoyos, GM Purchasing Manager - Specialty Vehicles, as a successful former El Pasoan working in Corporate America. Diane also received recognition and a plague at the opening breakfast. She is an alumnus of the University of Texas at El Paso, receiving a Master of Engineering from UTEP. Diane is the daughter of Mr. Esteban De Hoyos and the late María De Hoyos of Genoa, Ohio.





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