Ohio & Michigan's Oldest and Largest Latino Newspaper

Since 1989




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Standard Advertising Specifications

Rates & Conditions

Prices do not include production. All advertisements must be received Camera-Ready and sized accordingly. (200 dpi or greater)

Any Item requiring creation, scanning, changes, translations, sizing or additions are subject to a minimum charge of $45.00 per hour production/translation fee (minimum 1 hour fee) in addition to the cost of the ad space.

All political ads must be labeled as such and pre-paid.

4-Color is available for an additional cost

Weekly Deadlines

Ads must be received no later than Noon on Monday for the following Wednesday's issue (which is distributed on Wednesday and Thursday but issue is dated Friday. La Prensa prints on Tuesday).

Ads submitted after the deadline will be inserted at the Editor's discretion or my be force-added at an additional charge of $35.00


Special Monthly Edition for Lazo Cultural of Grand Rapids, Michigan

La Prensa publishes a special monthly supplement issue, in addition to its weekly, as part of the Spanish weekly Lazo Cultural, with 10,000 copies being printed and distributed in Southwest and Central Michigan, during the first Friday of each month.

Please call (313) 729-4435 or (419) 870-6565 for additional advertising rates and long-term discounts for this supplement.


Standard Advertising Rates*


Additional Artwork Charges
Artwork alteration and manipulation will be subject to charge of $45/hour as needed based on the quality of the files received. 


Ad Dimensions

Full Page

10.25" x 15.25"

1/8 Page

5" x 4"

1/2 Page

10.25" x 7.5"

Business Card

3.25" x 2"

1/4 Page

5" x 7.5"




Column Dimensions

La Prensa has a 6 column format. Column dimensions are:

1 col = 1.5”
2 col = 3.25”
3 col = 5”
4 col = 6.75”
5 col = 8.5”
6 col = 10.25”

File Construction Tips
• Place or create all elements at 100% finished size
• Minimum resolution of 300 dpi
• Include all images, logos and artwork with your file
• Convert fonts to outlines or curves

Desktop File Format
- for completed artwork only. Be sure to embed fonts or convert to paths. Corrections 
  and adjustments can not be made to PDF files.

Sample Artwork
One sample of each advertisement should accompany your order. We are not responsible for color shifts due to differences between the files and the provided samples.

Web Ad Dimensions (jpg format)

Side Bar

120 x 240 pixels  (width x height) at 72 dpi

Column Ads

200 x 130 pixels  (width x height) at 72 dpi
  (heights can vary slightly, but the width must be the correct size) 


File Submission


[email protected], or [email protected] or [email protected]

Mail To: 

La Prensa, Art Dept.

PO Box 9416

Toledo, Ohio 43697


(419) 870-2797 or (313) 729-4435 or (614) 571-2051


Advertise with LA PRENSA! 
Call us today.
Toledo (419) 870-2797 • Detroit (313) 729-4435
Columbus (614) 571-2051
or e-mail [email protected] or

[email protected]

Web laprensa


«Tinta         con sabor»      Ink with flavor!



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