“Powered by People” tagline reflects longstanding commitment
DEFIANCE AND YOUNGSTOWN, OHIO, June 2, 2020:
First Federal Bank of the
(“First Federal Bank”) and Home Savings Bank, revealed
today their newly designed logo and brand identity for
Premier Bank including their “Powered by People” tagline
that honors the longstanding commitment both banks have to their
customers, communities and employees. The combined 78 branches
will begin adopting the Premier Bank name and branding platform
in June and complete the transition in conjunction with full
system integration from their merger in mid-July.
Premier Bank name and brand tells the story of two financial
institutions coming together and most importantly the people who
make the bank what it is,” stated Gary M. Small, President of
First Federal Bank and Home Savings Bank. “We are driven to do
our very best for our customers, employees and communities.
There’s nothing more rewarding than helping them achieve their
goals. That’s what premier means to us.”
Designed to be a friendly and modern logo, the Premier Bank
wordmark includes a dynamic “P”
monogram that resembles a map location pin and emphasizes
connectedness with people and our local communities. This unique
icon, whether used as part of the logo or independently, serves
as a reminder of Premier Bank’s dedication to bringing people
and resources together to make stronger communities in the
places they call home.
you pair our logo that represents connectedness with our
‘Powered by People’ tagline, you get a true feeling for our
philosophy that sets us apart as a community bank,” explained
Vince Liuzzi, Executive Vice President and Chief Banking
Officer, Head of Community Banking. “Our unique market structure
keeps the people we serve at the center of our business, and
from that we find our purpose, our energy and our inspiration.”
“Powered by People” taglines represents the Bank’s ongoing
community-centric experience defined
Best-In-Class Banking Experiences
achieved through deep understanding of the communities served. By
building relationships with customers and communities, the Bank
can offer comprehensive product choices, flexible banking
options, local decision making and personalized advice to
customers in the pursuit of their financial wellbeing.
that makes each market served a priority. This commitment extends
beyond financial contributions. Employees actively serve on
non-profit boards and committees and are encouraged to support
causes they’re passionate about to become dedicated partners.
who see their customers as friends and neighbors. These
relationships inspire smart solutions that offer lasting value,
build trust and make everyone stronger.
June, First Federal Bank and Home Savings Bank customers will
begin to see the launch of the Premier Bank name and brand in
traditional media, digital and social media platforms. The
rebranded bank website will be introduced at
along with an updated mobile app for First Federal Bank customers
on June 19, 2020. Home Savings Bank customers will begin
utilizing these digital channels after system integrations
slated for mid-July. Premier Bank will be found on Facebook,
LinkedIn and Instagram as YourPremierBank.
of the overall rebranding effort, First Defiance Financial
Corp., holding company for First Federal Bank and First
Insurance Group, will become Premier Financial Corp. on or about
June 19, 2020. “As we continue to expand in new markets, we seek
to achieve greater name recognition through aligning our holding
company name with the name of our banking subsidiary,” explained
Donald P. Hileman, CEO of First Defiance Financial Corp. and
First Federal Bank.
Company’s investor relations website will be accessible at
and the Company’s stock will continue to be traded on Nasdaq
under the new ticker symbol “PFC” to coincide with the name
change. Outstanding certificates for shares of the Company’s
stock will continue to be valid and need not be exchanged.
About First Federal Bank and Home Savings Bank.
Defiance Financial Corp. (Nasdaq: FDEF), headquartered in
Defiance, Ohio, is the holding company
for First Federal Bank of the Midwest and First Insurance Group.
Financial Corp. merged with First Defiance Financial Corp. on
January 31, 2020. The combined
organization operates 78 branches, 12 loan offices and 3 wealth
offices in Ohio, Michigan, Indiana, Pennsylvania, and West
Virginia. Currently, 33 branches, 3 wealth offices and 11 loan
production offices continue to operate as Home Savings Bank.
information, visit the company’s websites at