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LETTER TO THE EDITOR

Progress MI Political Action Fund Running Nearly $1 Million Program
Unprecedented campaign matches progressive enthusiasm across Michigan

Oct. 19, 2018: Over the last several weeks, the Progress Michigan Political Action Fund has run a nearly $1 million accountability and public education campaign in support of progressive causes and candidates. The campaign will continue through election day. The size and scope of the program is unprecedented for the organization and parallels the swell of progressive energy being felt across the state.

“We are at a pivotal point in the history of our state. We are facing crisis after crisis in communities across Michigan and we desperately need to chart a different course forward. We’ve tried to push that things are tough right now, but it doesn’t have to be this way and the people of this state have the power to change it on November 6,” said Lonnie Scott, executive director of the Progress Michigan Political Action Fund.There’s an appetite out there among voters for progressive policies that protect our air and water, lift up our neighborhood schools, and turn away from doing the bidding of corporate interests. We believe our efforts help stoke that enthusiasm and will deliver big wins for progress in Michigan come November.”

The size of the nearly $1 million program is unprecedented for the Progress Michigan Political Action Fund. The campaign has used multiple platforms and media including a large digital ad push, direct mail, print advertisements, and radio.

The Progress Michigan Political Action Fund has been up online with ads touting the positive direction Michigan can go under Gretchen Whitmer and holding Bill Schuette accountable for his record on auto insurance redlining.

“We’ve been able to use sophisticated digital targeting to reach millions of Michiganders with our message and we believe it’s resonating,” Scott continued.People are fed up with the failures of the last near-decade of total GOP control of our state. This type of program helps lift up the issues that Michigan families care about and can drive our state to a much-needed change of direction.”

The organization also launched MiBallotGuide.com, a resource for voters who are interested in supporting progressive candidates and causes up and down the ballot. The website works in tandem with a direct mail program encouraging people to return their absentee ballots and vote on November 6th, 2018.

By Progress MI Political Action Fund

 

 
Copyright © 1989 to 2018 by [LaPrensa Publications Inc.]. All rights reserved.
Revised: 10/23/18 12:39:55 -0700.

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